How pet-care startups are driving the growth of the pet-care industry

Why pet care startups are booming in India?

The latest analysis from Market Decipher, titled “India Pet and Pet Care Market,” estimates that the size of the pet care market will increase from Rs 74,000 crores in 2022 to Rs210,000 crores by 2032, with a CAGR of 19.2% from 2022 to 2032.This growth is being driven by a number of factors, including the increasing number of pet owners in the country, rising incomes, and the emergence of new pet-care startups. These startups are providing innovative products and services tailored to the needs of pet owners, such as pet food, pet health insurance, pet grooming, and pet sitting. Here, it’s crucial to comprehend why pet care startup are booming in India.

Image representing pet care industry

Factors Driving the Growth of Pet Care Startups

  • Increasing Number of Pet Owners

The number of pet owners in India is increasing at a rapid pace, driven by the growing popularity of pets as companions and the trend of humanizing them. This is leading to an increase in demand for pet-care services and products, thus driving the growth of the pet care startups. The pandemic brought the sector to the fore even more. Furry pals came to the aid of many as more and more people began working from home and loneliness became the new norm. Thus, every year we are witnessing more and more players in the pet care segment.

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